Gone is the exuberant "It Could Be You" slogan that carried the Lottery through its first five years. The new "Maybe. Just Maybe" strapline stresses the enjoyment of anticipation as much as the prospect of winning.
English-French business dictionary. 2013.
strapline — UK US /ˈstræplaɪn/ noun [C] MARKETING ► a short, easily remembered phrase used by an organization so that people will recognize it or its products: »The UK grocer decided to drop its 30 year old advertising strapline and launch a new campaign. →… … Financial and business terms
strapline — (n.) 1960, in typography, from STRAP (Cf. strap) (n.) + LINE (Cf. line) (n.). In reference to a woman s undergarments, by 1973 … Etymology dictionary
strapline — noun a) A secondary heading, especially one printed above another b) A memorable slogan attached to a commercial brand … Wiktionary
strapline — noun a subsidiary heading or caption in a newspaper or magazine … English new terms dictionary
strapline — A slogan often used in conjunction with a brand s name in advertising and other promotions … Big dictionary of business and management
strapline — /ˈstræplaɪn/ (say strapluyn) noun 1. a secondary headline in a newspaper or magazine. 2. → tagline. Also, strap line …
strapline — strapˈline noun (publishing) A subsidiary headline in a newspaper or magazine, esp one beneath the title • • • Main Entry: ↑strap … Useful english dictionary
straplinėti — straplinėti, ėja, ėjo š žr. strapinėti 2: O tas kiškis beuodegis, ir tas straplinėja (d.) Všt … Dictionary of the Lithuanian Language
Eddie Stobart Ltd. — Infobox Company company name = Stobart Group Ltd. company type = Public foundation = circa 2007 location = flagicon|UK Carlisle, Cumbria, United Kingdom key people = William Stobart Andrew Tinkler industry = Integrated Transport Logistics The… … Wikipedia
Q103 — Infobox Radio station name = Q103 slogan = More Music Variety for Cambridge airdate = February 12 1989 frequency = 103.0 MHz, 97.4 MHz and DAB share = 8.1% share as of = September 2007 share source = [http://www.rajar.co.uk/listening/quarterly… … Wikipedia
Front (magazine) — Infobox Magazine title = Front image size = 200px publisher = Flip Media total circulation = 100,000 per issue circulation year = 13 issues a year language = English category = editor = Joe Barnes editor title = Editor firstdate = 1998 country =… … Wikipedia
